Our Story and Collections
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SS/26: The Quiet Before
The Quiet Before was created around that small moment we always return to before we leave, when we look at ourselves in the mirror one last time before stepping outside. The quiet pause before everything begins, when it’s only us and the way we want to feel. A collection that feels especially close to us, created with softness and emotion in every piece.
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Our Beginning: The Unfold Collection
The Unfold Collection is about becoming slowly. About growing into yourself little by little, before fully knowing who you’ll become. Inspired by softness, emotion, curiosity, and growth, this collection unfolded gently, just like people do, just like flowers bloom over time. As the very first collection of Azaleia, it will always hold a special place in our hearts, because it was the first time we met the world.
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Our Story
Azaleia, founded by Hanya Aboushady, was born from a love of timeless elegance, softness, and calm. Seven-year-old Hanya once dreamed of working in the banking sector simply because she was drawn to the elegance and sophistication of the style, later realizing that fashion is a timeless expression of self, far beyond any setting. Inspired by the azalea flower, the brand is a gentle reminder that no matter what season of life you’re in, your time to bloom will come.
