Our Story

Azaleia, founded by Hanya Aboushady, is a brand born from love of simplicity and a longing for calm, in a world full of noise. Timeless at its core, Azaleia is more than just clothing; it’s a gentle reminder of elegance, grace, and the quiet power of self-love.

Inspired by the azalea flower: symbolic of femininity, beauty, and affection, our brand reflects these qualities in every detail. We believe in creating pieces that make you feel beautiful, confident, and at ease with yourself.

With a background in finance and an initial dream of working in the banking sector purely for the formal attire, Hanya, came to realize that suiting and contemporary wear aren’t just for the office; they’re a quiet way of expressing yourself, no matter the occasion.

Just like flowers that bloom again in spring, even after the harshest winters, Azaleia is a symbol of resilience and renewal. It serves as a reminder that no matter what season you’re in, your time to bloom will come.

This brand was created with heart, intention and so much love. And we hope you feel that in every thread.